From the March 2007 issue of Boomer Market Advisor • Subscribe! simplifies boomer Web search

The Associated Press reports that backers of a new boomer-centric Web site are betting that frustration associated with scrolling through pages and pages of search engine results will send customers their way.

According to the AP, Cranky is a specialty search engine designed to please aging baby boomers. It does this by processing every request from the perspective of someone who is at least 50 years old. This growing demographic often feels overwhelmed using high-powered search engines from the likes of Google and Yahoo. They spew out more results than older eyes care to see, says Jeff Taylor, Cranky's founder who had success developing online employment site

AP says that, like its mainstream counterparts, Cranky hopes to make money selling targeted boomer advertising alongside its search results.

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