From the March 2007 issue of Boomer Market Advisor • Subscribe!

Boomer men in the driver's seat

A vintage Mustang maybe. A sleek Corvette, definitely. But a Nissan? The Tennessean reports that Nissan recently debuted a concept vehicle at the North American International Auto Show that targets men in their 40s, 50s and 60s, peak boomer years. According to the paper, the car features wider doors for easy access in and out. With the hatch up, there's a fold-down worktable with 110-volt power outlets for tools. Seats fold flat and the instrument panel gives a computer-screen view around the vehicle, as well as weather reports, e-mail and Internet access.

"What we're starting to see is their vehicle needs are changing a little bit," the paper quotes a Nissan rep as saying. "They want a little more mobility. They want better ingress and egress, because their joints don't work quite as well as they used to, but they're still crazy enough to go out and go rock climbing."

The only drawback -- it's ugly. Some onlookers compared it to a hearse, with one saying, "It reminds me of some kind of box," and another adding, "It's like if you take a beautiful ... sculpture and put it in a disc sander and rubbed off the edges."

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