From the April 2006 issue of Investment Advisor • Subscribe!

Brochure Costs

To give you an idea of the relative cost of brochures, let's start with the most expensive, a 16- pager with the works. Hiring a freelancer or a local writer--with minimal experience in financial services marketing--will cost a minimum of $2,000 for written copy. For an experienced advertising agency or marketing firm, expect to pay $4,000 to $5,000 (or more). Either route you choose, the cost of graphic design will run about $4,000 to $5,000, on top of the written copy cost.

Once the brochure is written and designed, the cost for printing 1,000 full color, 16-page brochures, with a 100-lb. cover stock, 80-lb. text stock, and a vellum title page, is likely to cost $7,000 to $10,000, depending on the printer. In total, you're talking about a $9,000 brochure if you use the lowest cost vendors, and a $15,000 brochure (or more) if you go to experienced professionals.

In contrast, the total cost of 1,000 full-color Slim Jims--which have only a quarter of the space of the 16-page brochure--will run about $1,400 to $3,200. (Approximately $500 to $1,000 for copy; $500 to $1,500 for graphic design; and $400 to $700 for printing.)

A 12-in. by 17-in. bifold, will total $2,000 to $4,000.

Note: These prices are all estimates.

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