From the April 2005 issue of Investment Advisor • Subscribe!

April 1, 2005

For Your Bookshelf

Here's my list of the best marketing books (modesty prevents me from mentioning any written by a certain L. Chambers). To order, you can visit the Investment Advisor bookstore (www.investmentadvisor.com):

Art & Fear: Observations on the Perils (and Rewards) of Artmaking, by David Bayles and Ted Orland (Continuum Press, 2001)

The Dream Society--How the Coming Shift from Information to Imagination Will Transform Your Business, by Rolf Jensen (McGraw-Hill, 1999)

The Fall of Advertising and the Rise of PR, by Al Ries and Laura Ries Beckwith (Harper Business, 2002)

Brag! The Art of Tooting Your Own Horn Without Blowing It, by Peggy Klaus (Warner Business, 2003)

The Tipping Point--How Little Things Can Make a Big Difference, by Malcolm Gladwell (Little, Brown, 2000)

Guerrilla Publicity, by Jay Conrad Levinson, Rick Frishman, Jill Lublin (Adams Media, 2002)

The Invisible Touch--The Four Keys to Modern Marketing, by Harry Beckwith (Warner Books, 2000)

Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith (Warner Books, 1997)

Attention!--How to Interrupt, Yell, Whisper, and Touch Consumers, by Ken Sacharin (Wiley, 2001)

Million Dollar Consulting--The Profes-sional's Guide to Growing a Practice, by Alan Weiss (McGraw-Hill, 2003)

New Rules for the New Economy--10 Radical Strategies for a Connected World, by Kevin Kelly (Viking, 1998)

Service Magic--The Art of Amazing Your Customer, by Ron Zemke and Chip Bell (Dearborn Press, 2003)

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