Provident Bank, a New Jersey-based financial institution with approximately $25 billion in assets, has appointed Annamaria Vitelli as its new chief wealth officer and president of Beacon Trust, the bank's $4 billion wealth management subsidiary.
In her new role, effective immediately, Vitelli will lead the strategic direction and growth of Provident Bank's wealth management business, including investment management, trust, and fiduciary services, the bank said in a statement.
"In addition, she will partner across business lines to advance an integrated sales model and collaborate closely with the leaders of Provident Bank and Provident Protection Plus to deliver comprehensive financial solutions and an exceptional customer experience," the bank said.
Vitelli will also focus on expanding and retaining Beacon Trust's customer base, developing innovative wealth management products and services, and attracting, developing, and retaining top talent to support long-term growth.
Vitelli will report to Anthony Labozzetta, president and CEO of Provident Bank, and will serve as a member of the bank's executive leadership team.
"Since joining Beacon Trust last year, Anna has made a significant impact on our organization through her vision, leadership, and unwavering commitment to delivering exceptional customer outcomes," said Labozzetta said in the statement. "She brings extensive experience in wealth management, a proven ability to drive strategic growth, and a collaborative leadership style that aligns perfectly with our culture."
Vitelli joined Beacon Trust in September 2025 as executive vice president and chief growth officer. Prior to Beacon Trust, she was executive vice president and head of Hawthorn at PNC Private Bank, where she led the ultra-high-net-worth business segment and oversaw a team of more than 200.
She has also held senior leadership positions in wealth strategy and customer experience at PNC and served in senior wealth management and trust roles at Vanguard and The Private Family Office. She also practiced as an estates and tax attorney.
"Beacon Trust has a strong reputation for delivering personalized advice, an exceptional experience, and long-term value to customers," Vitelli added in the statement. "I look forward to working with our talented teams across Provident Bank and Provident Protection Plus to build upon our momentum, deepen customer relationships, and accelerate growth across our wealth management business."
Vitelli holds a J.D. and an LL.M. in taxation, both earned cum laude from Temple University's Beasley School of Law.
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