Bob Oros, a former Hightower Advisors chairman and CEO, has been named PPB Capital Partners president. It's a newly created role at the alternative investment platform, which connects wealth advisors to private markets.

Oros will work alongside Brendan Lake, PPB's founder and CEO, to lead the firm's business operations and infrastructure, strengthening the platform, service model and capabilities that help advisors provide private markets investments, according to a company announcement Tuesday.

Oros has been vice chairman of the company's board since September.

"PPB is one of the best-kept secrets in the industry," Oros said. "It's a great business playing in one of the most exciting parts of wealth management. After joining the board, and with a closer look at the firm, I realized there was an opportunity to contribute more deeply to strengthening the infrastructure and resources that help advisors deliver private markets solutions to their clients."

Oros will manage all aspects of business and operations, allowing Lake to focus on client service and brand stewardship as PPB embarks on an ambitious growth plan, the firm said.

As Hightower chairman and CEO from 2019 through mid-2025, Oros oversaw the company's rapid expansion, to $1.8 trillion in assets under advisement from $57 billion.

He previously held executive roles at HD Vest (now Avantax), Fidelity Institutional Wealth Services and LPL Financial.

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