Thrivent Financial for Lutherans said it plans to hire 600 financial advisors in 2026, as the firm aggressively builds out its Virtual Advice Team and employee channel.
One in three new hires this year will likely join as a virtual advisor, Thrivent said.
"As the industry stares down a talent shortage, advisors are making it abundantly clear what they want: flexibility, resources, and support," Nick Cecere, Thrivent executive vice president and chief distribution officer, said in a statement. "Thrivent has more than 2.5 times the industry retention rate because we provide financial advisors with unrivaled support, the right capabilities and a collaborative environment."
The recruiting drive follows a "major hiring push in 2025 that saw Thrivent also set — and exceed — its goal of hiring 600 new advisors," the firm said in a statement.
"Thrivent wants to attract hundreds of new advisors to meet a growing consumer demand for purpose-based advice," according to the firm.
The firm is hiring advisors "seeking any affiliation — from joining as an employee to working as a solo advisor, as part of a team or within an independent RIA," it said. "Advisors joining Thrivent may be entering the field for the first time, shifting careers or bringing deep industry experience with them."
The Virtual Advice Team is supported by growing hubs in Atlanta, Dallas, Denver, Minneapolis and Milwaukee.
Thrivent has more than 3,300 financial professionals and $212 billion in assets under management/advisement.
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