Morningstar on Monday introduced an artificial intelligence assistant embedded in its flagship advisor platform, Direct Advisory Suite, saying that the launch reflects a transformation toward an AI-first advisor experience.

The platform's AI assistant is an interactive workspace that brings together investment research, portfolio analysis and proposal generation, drawing on Morningstar's data and research to offer timely insights and automate multi-step tasks to help advisors produce client-ready material, the firm said.

The initial rollout is available to a subset of U.S.-based Direct Advisory Suite users, with continued enhancements and broader availability anticipated for U.S. and Canadian clients throughout the year.

Advisors can move from client setup to portfolio analysis to a finished report or proposal without switching tools — work that previously required navigating multiple steps and modules, according to Morningstar. The AI assistant is designed to apply relevant data and capabilities in each phase, cutting clicks that can slow the process for advisors, according to the firm.

The AI assistant supports tasks such as identifying meaningful rating changes, preparing meeting briefs, supporting research and portfolio analysis, and turning client statements into proposals within the advisor's workflow, Morningstar said.

The firm called the launch a meaningful step forward in its AI strategy to become the grounding source that investors need for analyst-backed comprehensive ratings and insights.

In Morningstar Direct, an application for asset and wealth managers, the new AI assistant advances the firm's efforts to use AI to transform platform experiences and replaces its former AI chatbot, Mo. In Direct Advisory Suite, the strategy is designed to modernize how advisors work and strengthen their value, according to Morningstar.

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