New York, USA - 1 August 2024: MrBeast Logo on Phone Screen, Icon on Display.
YouTube star Jimmy "MrBeast" Donaldson acquired Step, a financial services company catering to young people, through his Beast Industries.
Terms of the deal weren't disclosed. Step provides savings and investment services, along with helping people under age 18 establish credit, according to its website. The company has raised more than $500 million and has attracted over 7 million users.
"This acquisition positions us to meet our audiences where they are, with practical, technology-driven solutions that can transform their financial futures for the better," Beast Industries Chief Executive Officer Jeff Housenbold said in a press release Monday.
Beast Industries was valued at $5.2 billion in 2024. The company plans to offer more consumer products and services to MrBeast fans, who number more 460 million at his main YouTube channel. Beast Mobile is the company's upcoming phone service.
Credit: Postmodern Studio/Adobe Stock
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