55ip and InvestCloud, the wealth management technology companies, have announced an expansion of their strategic partnership aimed at enabling tax optimization of public and private market assets within a single unified managed account.
The collaboration builds on InvestCloud’s 2024 launch of its private market accounts platform, which brings public and private assets together in a unified managed account that supports automated trading and reporting.
Through the new integration of 55ip’s ActiveTax Technology within InvestCloud’s private market accounts platform, financial advisors will be able to automate tax optimization, tax loss harvesting and tax transition planning across diversified portfolios that include alternative assets.
Gautam Sachdev, CEO of 55ip, said in a statement that tax optimization has long been a key driver of client outcomes, but one historically confined to public markets.
“By integrating our tax-smart technology into the InvestCloud PMA, delivered in a unified managed account experience, we’re giving advisors a new level of flexibility and efficiency, allowing them access to private markets while continuing to implement personalized, tax-advantaged strategies at scale,” he said.
The offering builds on a partnership that began in 2023 when 55ip’s capabilities were first integrated into the InvestCloud APL managed account platform to strengthen its tax optimization capabilities.
Cheryl Nash, president of APL at InvestCloud, said the firm is “proud” to be leading the way in making private markets more accessible for advisors and their clients.
"Integrating 55ip’s tax optimization engine into our Private Markets Account is a game-changer for financial advisors,” she said. “For the first time, advisors can benefit from tax-efficient strategies across both public and private assets within a single UMA.”
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