Wells Fargo Advisors has published the details of its 2026 compensation plan.
“For the fifth year in a row, Wells Fargo Advisors is maintaining the core structure of our industry-leading compensation plan — providing advisors with the stability and simplicity they value most, so they can focus on their clients,” said Sol Gindi, head of Wells Fargo Advisors, in a statement.
At the same time, Gindi said, the firm is offering “meaningful opportunities to grow” through client acquisition and by delivering the "full breadth of Wells Fargo’s investing, lending and banking solutions."
An internal presentation shared by the firm with ThinkAdvisor shows there are no changes pending for the cash compensation grid. Likewise, advisors will continue to operate under a $13,500 monthly production hurdle, with a 50% payout rate on revenue above that threshold.
For 2026, advisors will receive a new recurring trail payout on checking account balances. Specifically, they will earn 15 basis points on the prior month’s average daily balance for new qualified checking accounts. This payout increases to 25 basis points if those accounts are linked to a personal credit line.
Among the other changes is a new increased annuity credit and a new increased payout on multi-generational accounts. In the latter case, the 2025 policy of paying out a flat 30% on multi-gen accounts will change to a full payout in 2026 if the account is tied to an “anchor household” with at least $5 million in assets.
Net asset flow awards will be unchanged, meaning advisors can earn 20 basis points on net flows between $2 million and $10 million and 50 basis points for flows above $10 million.
The firm’s lending compensation rates of 75 basis points for securities-backed lending and custom credit and 35 basis points for mortgages are also unchanged.
Credit: Diego M. Radzinschi/ALM
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