Before financial professionals can help clients plan for the future, the clients have to trust the financial professionals to tell them something true and useful about the future.
The managers of Annuity.org, an annuity lead-generation firm, recently organized a survey of about 500 U.S. adults 50 and older to find out what increases the odds that they will trust a financial services provider.
The managers have an interest in this topic because the forces that shape who retirement savers trust affect how well the leads that Annuity.org sells work.
For a look at how consumers rated seven of the potential trust drivers included in the survey, see the gallery accompanying this article.
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