The private equity firm GTCR has agreed to acquire FMG Suite, a specialist financial services marketing solution and software provider that was previously backed by Aurora Capital Management.
Founded in 2011, FMG provides “omnichannel” marketing automation capabilities to wealth advisory and insurance professionals. It currently serves over 50,000 financial professionals, according to the announcement, including some 3,500 property and casualty insurance agencies via its Agency Revolution brand.
Under GTCR’s ownership, FMG will seek to expand its artificial intelligence offerings, add scale to enterprise relationships and pursue front-office innovation.
Michael Hollander, managing director at GTCR, cited FMG’s “exceptional business” and leadership as key drivers of the deal, noting that he looks forward to working alongside FMG CEO Scott White.
“We’ve known Scott for many years and look forward to supporting him and the FMG team as they scale the platform and deliver increased value to more advisors and professionals, including building on their AI capabilities,” Hollander said in a statement.
White added that FMG is thankful for the support and strategic guidance that Aurora has provided over the past five years. During that time, Aurora worked closely with the FMG team on critical investments in organic growth and acquisitions, according to the statement.
“[We] are excited to partner with GTCR in FMG’s next phase of growth,” White said. “GTCR’s deep knowledge in wealth, marketing and insurance combined with a long track record of scaling category leaders, makes them an ideal strategic partner.”
The transaction is expected to close in the third quarter. The financial details were not disclosed.
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