Vanilla, an estate planning platform, says it had received a U.S. patent for its event-based resource allocation system.
The proprietary technology underpins many of the platform’s advanced capabilities, including report automation, waterfall calculations, estate visualizations and abstractions, the company said Thursday.
"This patent represents years of innovation in solving one of the most persistent challenges in estate planning — keeping plans current and accurate in an ever-changing world," said Amjad Hussain, lead inventor and Vanilla CTO. "Our system transforms static estate documents into dynamic, responsive plans that seamlessly adjust to life events and regulatory changes."
Vanilla said the patented technology is central to its aim to simplify estate planning for advisors, clients and families; also, it lets advisors create tailored, clear estate plans and summaries. In addition, the technology supports the firm's investments in artificial intelligence and uses advanced machine learning models to help advisors manage client resources.
Separately, Vanilla announced that it has hired Emily Tran as vice president of marketing.
Tran, who has over 10 years experience in financial services, most recently served as marketing head of Practifi, a customer relationship management platform for advisory firms. Earlier, she worked in marketing at Morningstar.
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