It's summer, the sun is shining bright (in some places) and annuity marketers are trying to whet clients' appetite for products that can protect retirement savings from at least some investment market volatility, or, at least, from a need to pay income taxes on capital gains now.
Just as ice cream makers tempt their customers with chocolate bits, gummy mix-ins, and base flavors like matcha tea and purple yam, life insurers are trying to give their income planning products a little something extra.
Veteran financial professionals often shun the new flavors and the new mix-ins; plain vanilla that works is their focus.
But new ideas could help fill needs for some clients, and they could lead others to look up from their phones and think about what happens in the future.
New ideas affecting the underlying creation, distribution and administration could make even the plain vanilla annuity products more filling.
Check out the gallery for a look at some of the innovations that have been showing up in annuity market players' recent announcements.
Credit: stockcreations/Adobe Stock
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