Raymond James has launched a proprietary artificial-intelligence based search tool that lets advisors query the firm’s internal knowledge base and receive precise, tailored information in return.
Stuart Feld, Raymond James’ recently appointed chief artificial intelligence officer, said in a statement that the tool reflects the firm’s commitment to advisors to invest in innovation.
“AI search reduces time spent scanning search results into a one-stop question and answer experience to get them to the correct information or professional contact on the first try,” Feld explained. “Importantly, the capability is integrated into the knowledge centers that advisors are already familiar with and reflexively turn to for information, rather than requiring adoption of a new system.”
It’s well-known that any AI model has its limitations, Feld added. To reduce the potential for errors, the new search tool maintains “human checkpoints” throughout development, implementation and maintenance.
“Additionally, the team’s depth of talent in the space has allowed us to build AI Search in-house, providing a high level of transparency and flexibility in the application,” Feld continued. “To help ensure reliability, [the tool] continuously seeks feedback through a real-time voting system on the quality of the results it provides.”
Feld added that all Raymond James technology is designed in close collaboration with financial advisors to provide a seamless platform of sophisticated digital tools that support the advisor-client relationship. To that end, the firm will invest nearly $1 billion per year to improve technology for advisors and clients.
Credit: Adobe Stock
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.