XY Planning Network enjoyed a record year of growth in 2024, according to CEO Alan Moore, with 456 advisors joining the fee-only fiduciary financial planning platform.
This is the highest single-year growth for the 10-year-old organization, with total membership now topping 2,000 advisors who serve more than 100,000 households.
Speaking recently with ThinkAdvisor, Moore highlighted the firm’s rollout of a “new path to independence” via a corporate affiliation model dubbed XYPN Sapphire. The solution is tailored for advisors who prefer a more plug-and-play technology and compliance system built to serve fee-for-service advisors with no asset minimums. With the addition of Sapphire, fee-for-service planners have two paths to independence in partnership with XYPN. The new path complements the approach XYPN has crafted over the last decade via its Emerald platform
“Over the past year, we’ve focused on bringing all the elements together, providing comprehensive services geared to new advisors and established firms who desire a holistic offering while maintaining their independence,” Moore said in a new statement. “We are pleased to see so many advisors joining XYPN and taking control of their firms and livelihoods.”
According to Moore, member firms are averaging 18% client base growth, compared with the industry average of 6.2%.
“They aren’t just surviving, they’re thriving,” he said.
During 2024, XYPN’s compliance solution registered 267 new registered investment advisor firms and updated nearly 1,000 ADVs, while the Sapphire solution grew to represent 19 member firms.
XYPN President Vince Hockett emphasized that the growth, unlike that being experienced by industry players reliant on M&A or venture capital, is entirely organic.
“I’m so proud of the growth we’ve experienced across all metrics,” Hockett said. “Best of all, our expansion has been entirely organic — not through M&A or private equity funding. This proves that the demand for fee-only fiduciary advice — and the advisors committed to delivering it — is growing exponentially.”
In 2025, XYPN is aiming to introduce several new features, including a continuity and succession program and various bundled options to help members at critical points in their business journey, such as at launch and when looking to scale their business.
Pictured: Alan Moore
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