Several top executives on Wednesday, the final day of Orion’s 2025 Ascent Conference in Orlando, Florida, spotlighted platform enhancements designed to aid financial advisors in serving high- and ultra-high-net-worth clients and multi-family offices.
Among them were Ron Pruitt, the recently appointed president of Orion Wealth Management, and Reed Colley, who joined the firm in December via its acquisition of Summit Wealth Systems and now leads the broader Orion technology business.
The duo observed that as much as $124 trillion is expected to change hands in the next 20 years, generally moving from older Americans to millennials and Gen Z. The influx of new millionaires, the executives warned, will demand personalized financial solutions to manage, protect and grow their wealth.
Orion's new tools and enhancements were tailored to the complex needs of these investors and to address top requests from advisors, according to the firm leaders.
Among the developments highlighted Wednesday is the nearly completed integration of Summit Wealth Systems’ capabilities into Orion's platform, a development that will offer RIAs personalized tools to build deeper client relationships in the HNW and UHNW spaces. In addition, Orion is rolling out a streamlined estate planning workflow that offers beneficiary reviews, document upload, flow charts and scenario modeling to address federal and state-level estate taxes and community property nuances.
A new donor-advised fund capability simplifies charitable giving by allowing advisors to model annual and at-passing contributions, aligning tax and legacy strategies with client goals. Additionally, with itemized deduction modeling, advisors can directly calculate the higher of standard or itemized deductions — doing so while incorporating pre- and post-retirement methods, inflation adjustments, and key deductions like state and local taxes, charitable gifts and mortgage interest.
New foreign exchange capabilities support 100 currencies, domiciled by country, addressing the cross-border financial interests of HNW/UHNW clients. Family offices also benefit from deeper reporting for illiquid and alternative investments, including physical assets and collections.
Additional highlights include enhanced trust accounting reporting capabilities, expanded trust account trading capabilities and the new Orion outsourced chief investment officer offering that delivers “white glove” investment management services. All of these services, according to the firm, allow advisors to streamline their business processes and better meet the needs of wealthy clients.
Pictured: Ron Pruitt
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