4 tips to help 30-somethings save for a rainy day

The list financial goals for a 30-something are usually saving for a down payment on a home, paying off student loans, and saving up for their kids' college. Goals like that – in the grand scheme – are really no different than the goals of any other age group. That means the ways to help 30-somethings save for emergencies aren't any different that the ways other generations save for rainy days.