While most people who work in sales fall into it, the performers who are within the top 20 percent of sales are that successful because they discovered their passion for it. For closing a sale, for serving the client, for winning in a competitive environment. So how do you keep salespeople motivated to keep after the passion that drives them to excellence? It all comes down to a quarter of key questions, the answers to which tell you everything you need to know about one's relationship with sales in general: Can you sell? Why do you sell? Will you sell? How do you sell?
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