With apologies to Sigmund Freud's famous remark, one of the open-ended questions on the Broker/Dealer of the Year ballot each year asks reps which products and services they wish their current B/Ds offered. The most often cited in 2008′s voting, expressed as a percent of the total answered, were:
Better technology support: 4.4%
Trust services: 3.7%
Discretionary trading: 3.8%
Group health insurance: 2.7%
Paperless system: 2.4%
Commodities trading: 2.0%
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