Top three most important factors in choosing a brokerage agency:
- Service – 85.1%
- Product – 78.2%
- Communication – 71.1%
The least important factor in the survey: location – 11.4%.
Top five resources brokers look for:
- Product – 85.9%
- Quote engines – 72.4%
- Forms – 71.6%
- Carrier information – 66.0%
- Status reports – 58.3
Top five services brokers would like to see from their brokerage agency:
- Consumer leads – 59.0%
- Monthly sales ideas – 45.6%
- Client mailers – 44.4%
- Producer incentives – 34.7%
- Producer Web sites – 30.6%
Source: NAILBA
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