Massachusetts Mutual Life Insurance Company is energizing a marketing campaign by appealing to agents' generosity.
MassMutual, Springfield, Mass., will contribute up to $3,000 to local cancer organizations that help people with breast cancer on behalf of each MassMutual agency that conducts a Pearls of Wisdom financial education seminar in its community this month.
The Pearls of Wisdom seminars are designed to help women think about retirement planning and other financial issues.
A similar 2006-2007 marketing campaign raised about $110,000.
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.