The Certified Financial Planner Board of Standards said Tuesday that it has formed a Standards Resource Commission to provide guidance to CFPs and their firms on the new Code of Ethics and Standards of Conduct.
“As I’ve traveled around the country, CFP professionals tell me that they want guidance on our new standards,” CFP Board CEO Kevin Keller said in a video message. “Our high ethical standards distinguish CFP certification from the alphabet soup of financial designations.”
Keller noted that the cornerstone of the new standards is the “obligation to act as fiduciaries at all times when providing financial advice to a client.”
CFP Board said the “blue-ribbon group,” composed of individuals from financial services firms as well as the public, will be charged with developing resources to educate CFP professionals and their firms on the standards, specifically developing fact sheets, FAQs, videos, webinars and other documents.