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Technology > Marketing Technology

1st Global, eMoney Partnership Provides CPAs With Financial Planning Tools

By Melanie Waddell

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1st Global said Monday that it has partnered with eMoney Advisor to offer its affiliated CPA firms financial planning solutions that allow CPAs to “track client behavior, benchmark performance against personalized goals and pinpoint opportunities for growth with firm-level analytics.”

David Knoch, president of 1st Global, said that the partnership expands 1st Global’s integrated technology platform “and is a huge value-add” for its 380 affiliated CPA firms.

eMoney’s “state-of-the-art technology will enhance the client experience and enable our affiliated CPA firms to better attract and retain their financial planning clients, as well as engage with them more deeply,” Knoch said in a statement.

The partnership “enhances the client — and advisor — experience when providing fee-based financial planning,” a 1st Global spokesman told ThinkAdvisor on Tuesday.

“The biggest value-add is the client portal that allows for communicating back and forth through a secure, compliance-approved portal,” the spokesman said. “This vault is where clients will find all of their important documents.”

1st Global also “worked with eMoney to build our models and processes into their system, which will help our CPA financial advisors efficiently and effectively use the tool at a faster rate,” the spokesman said.

Stephen Langlois, head of business development at eMoney, added in the statement that “advisors’ jobs are more challenging than ever before, which is why we want to help them simplify their business processes so they can spend more time on what matters — understanding their clients’ goals and building relationships with them.”

eMoney is “confident that our technology will help 1st Global advisors achieve greater efficiency, scale, competitive edge and growth in their businesses, while delivering the tech-enabled experience that their clients are used to receiving in most aspects of their lives.”

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Melanie Waddell

@Think_MelanieW

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