8 Knockout Approaches to Virtual Networking

3. Initiate a virtual meeting.

I’m big on making lists and checking them twice. Grocery lists, to-do lists, play lists, the list goes on. (See what I did there?) One of my favorite lists is my Top 50 list. This refers to the 50 most important people related to growing my business. The list is made up of mostly prospects, but many are clients, past clients, and referral sources. Some are simply raving fans. I try to stay top of mind with my Top 50. Develop your Top 50. Then see if you can initiate a meeting with them either online or on the phone to discuss how you might be a resource to them. Put more of an emphasis on networking (how can we learn and help one another) and less of an emphasis on selling (hire me). Initiate a next step and see if you can get another meeting to develop the relationship. Focus on the give, not the get. Remember, for networking to take, you have to give.

4. Create an online networking platform.

Do you belong to a networking group? Have a networking group? Know what a networking group is? Have you ever started a networking group? Well, now is your chance. Platforms like Zoom make it easy although there are many others. Take the initiative to compile your top five or ten favorite people in your network (remember, they must benefit from this initiative too) and schedule a date to meet online. Then send them a calendar invite with a link to join the meeting. You can create an agenda that makes sense and even ask those that you want to invite to help with the agenda. I wouldn’t make the meeting more than an hour unless you have a lot of people. At the end of the meeting, you can initiate and schedule another meeting. You might develop a group for the long haul, and it could become a business.

5. Become more active and strategic on social media.

This is a great time to look at what your business goals might be on social media. I’m thinking specifically LinkedIn as that is the most business-oriented platform. Are you just randomly posting “Look at me!” posts or are you providing a valuable message to your network? Are you tagging the right people (your Top 50?) and getting enough of those right people to view your messages? Are you posting a message daily? Your blogs and articles? Webinars? Are you sending messages to people that you want to know? Initiating meetings? Making comments on the posts from those you want to know better? This is the time to develop a strategy for making social media a part of your daily routine. Your social media strategy shouldn’t be an all-day thing, but it should be a thing.

6. Send more targeted emails.

You can send five or 10 emails a day to those you want to know better. Basic I know but this is the time to make your lists and decide who to potentially contact and why. What better way to discuss those Online Networking Platforms, get information for a blog to write, or set up a meeting? With perhaps more time on your hands than ever, consider how you can be more strategic and intentional with your email correspondence and marketing. Just be careful with group emails and subject lines. Recipients of email notes tend to be much more receptive if the correspondence is personally sent to them rather than sent as a mass mailing. Don’t lose sight of the personal touch.

7. Produce podcasts.

I haven’t put a lot of focus on podcasts, but it is a platform that I’m looking at more closely. I’ve been interviewed on podcasts and they’re a great way to get your brand and message out there. More people are listening to podcasts, especially when they’re driving, commuting on the bus or subway (yes, I’m in New York), or on the treadmill. Of course, there are a lot of benefits to hosting a Podcast. This gives you a great reason to contact those on your Top 50 list and invite them to be interviewed. What a nice way to compliment someone and develop an important relationship. Naturally, Podcasts get posted through social media and can be mentioned in blogs or email.

8. Make a phone call.

When I’m speaking at events, I often ask the audience about their favorite App. I get all kinds of responses. Waze, Spotify, Candy Crush, Facebook, Snapchat, Netflix, WhatsApp. My favorite App is the Phone. Yes, there’s an App for that! (I get laughs.) This is a resource that I constantly have to remind millennials and centennials about. Just make a phone call. We’re salespeople and that’s what we’re supposed to do. Ask any grizzled veteran salesperson how they got to be successful and many of them will talk about how many phone calls they made in a day. It’s a lost art. I’m not suggesting we make more cold calls (although some still do). What I am suggesting is to make more calls to those you already know and initiate a conversation or look to schedule a time for another call. Again, those Top 50 Lists are a great place to start. Engaging phone messages usually get returned. Especially when your message is collaborative and focused on how you might help one another.

Most of us have access to Zoom accounts, PowerPoint, social media, a search engine, and a phone. But creating a strategy and a process to leverage the resources we have while getting them into our calendar is not.

Think of the outcome. More scheduled time in your calendar for when it is safe to go outside. And yes, that day will come.

(Related: 8 Ways to Get the Most From a Business Networking Event)

There are a lot of resources out there and many people that have expertise on how to use them. The point is to start somewhere and start to leverage the resources that most of us take for granted.

This is a great time to get started.

Remember, people will have more time on their hands in the coming weeks and it will be easier to get on their calendars. That is, if your initiatives are valuable, well planned, and have a focus on giving and helping rather than pitching and selling.

Even in the best of times nobody likes to be sold to but almost everyone is looking for solutions to solve a problem while they’re biding their time.

The world will return to normal soon. And so will our businesses, careers, relationships, and our social distancing,

“This too shall pass.” My mom was always right.

Stay healthy and safe.

And keep the left up!

— Read 7 Business Networking Reminders, on ThinkAdvisor.

Michael Goldberg is a speaker, consultant, and the founder of Knock Out Networking. He’s also the author of “Knock-Out Networking!”