Brinker Hires Daniel Crosby as Chief Behavioral Officer

In a keynote speech last month at the Financial Planning Association’s national conference in Chicago, Crosby explained that what makes us strong as human beings makes us weak money managers. He also said that fear is hard-wired into the human — and animal — brain, and we have an affinity to be loss averse.

During an interview with ThinkAdvisor earlier this year, the new Brinker exec explained: “Emotion undergirds every decision we make, most of all, decisions about money. It’s a conundrum. But we’ve learned from studies that if we’re able to suppress that emotion, we make better decisions.”

As for what’s next with Brinker, “It has always been my professional ambition to take the lessons of behavioral finance out of the ether and put them on advisors’ desks, and Brinker and I will be striving for just that end,” Crosby wrote in a tweet.

For its part, Brinker shared on Twitter: “Glad you’re officially part of the Brinker team. Looking forward to more exciting news to come over the next couple of weeks!”