1. Life Happens
The group that's organizing the Life Insurance Awareness Month campaign is tweeting without either a #LIAM2018 hashtag or a #lifehappens hashtag. It does have many elegant graphics and videos.
2. Missouri Farm Bureau Life
This insurer is getting in on the action by sharing a video from Life Happens that features Danica Patrick, the 2018 awareness month spokesperson. Missouri Farm Bureau is using the hashtag #LIAM2018.
3. Western Fraternal Life
This one has everything: a beautiful image of the Milky Way, from Life Happens; a quote from Oprah; and the hashtag #LIAM2018.
4. Jessica DiLella, CLU
DiLella, a senior vice president at Underwriters Brokerage Service, has an image from Life Happens, both the #LIAM2018 and #LifeHappens hashtags (and other hashtags), and an email address and telephone number in her awareness month tweet.
Schramm, Tingen & Associates Insurance Agency
This Cary, North Carolina agency has used an elegant graphic from Life Happens to convey a key point about life insurance: that individual life is a different thing than group life. Schramm Tingen uses the hashtag #lifehappens.
(Related: Life Agents Face Internal Awareness Threat: Marvin Feldman)
Life Happens wants insurers and financial professionals to sign up for Life Happens Pro accounts to support the campaign, and to get access to official social media promotional materials for the Life Insurance Awareness Month campaign for 2018, which starts Sept. 1.
Some Twitter users are already starting to build awareness for the awareness campaign.
Here’s a sampling of five of the #LIAM2018 and #LifeHappens tweets already on Twitter.
Note that some of our favorite #LIAM2018 tweets are personal tweets showing pictures of babies born this year who are named Liam. We did not include those tweets here, but it could be that those little baby Liams have inspired some life insurance awareness in their parents.
— Read 3 Lessons About Paycheck Protection Awareness, on ThinkAdvisor.
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