The Financial Planning Association now offers educational programs in behavioral economics that will allow its members to improve the ways they customize solutions and engage with clients.

FPA partnered with TrueProfile, a behavioral economics research and technology firm, and Berkeley Executive Education at the University of California to launch a multiyear focus on research and inventions emerging from the field of behavioral economics.

“Through this partnership, FPA members will be able to more readily combine standard economics with a deeper understanding of human behavior to drive better outcomes for their clients,” Lauren M. Schadle, FPA’s executive director and CEO, said in a statement.

Key programs that will be offered through the partnership include a virtual FPA interactive community that is intended to advance best practices through practitioner discussion with expert facilitation from.

There will also be a three-part webinar series that will focus on applied behavioral economics, introducing the discipline of behavioral economics and its application to the financial planning profession.

Also, in May, Shachar Kariv, chief scientist of TrueProfile, will join FPA’s monthly Journal in the Round panel to discuss his work and his passion for sharing his knowledge with financial planners.

This summer, TrueProfile and FPA will conduct a unique global research effort among advisers and planners to help them accelerate adoption of client understanding best practices. The initial results of this research are slated to be introduced at the FPA Annual Conference in Chicago this October.

FPA, TrueProfile and Berkeley Executive Education at the University of California are continuing to explore additional opportunities as part of this partnership.

— Check out FPA Launches ‘Coaches Corner’ to Aid Advisors on ThinkAdvisor.