TD Ameritrade Clients Can Now Trade on Facebook Messenger

“The notion of investing and trading can often seem daunting, it can seem complex,” Sunayna Tuteja, director of emerging technologies and innovation at TD Ameritrade, said in an interview. “So what we wanted to do with this experience is say, let’s break down the barriers and build an experience that is conversational.”

TD Ameritrade announced its partnership with the social media giant in August, following companies including Bank of America Corp., Mastercard Inc. and American Express Co. in the use of so-called chatbots. The firm is the first to offer trading services on the platform. The chatbot will also help simplify trading for casual investors by defining terms such as limit and market orders, Tuteja said.

The Omaha, Nebraska-based brokerage is working on extending the capabilities to other technology platforms including Amazon, Apple, Google and Twitter, Tuteja said. 

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