A Merrill Lynch office (Photo: AP)

Merrill Lynch Wealth Management has hired Carl Swanson to lead platform experience for its investment solutions group. Swanson had been with Morgan Stanley and Smith Barney since 1991 and most recently served as the chief operating officer of digital platforms.

At Merrill Lynch, the executive will focus on making improvements to Merrill Lynch One, the firm’s investment advisory platform, and digital touchpoints, communications, the IAP enrollment process and documentation. He also worked on the development and integration of tools to connect the platform to its goals-based wealth management efforts.

“Carl has earned a reputation for integrity and delivering innovative solutions to advisors and clients,” said Jay Link, head of fiduciary programs and platforms, in a statement.

“We’re thrilled to have him join the firm, as he brings a unique combination of skills and experience in investment advisory products and platforms, and has deep understanding of advisors and what is important when it comes to helping them manage and grow their practices,” Link said.

At Merrill Lynch, Swanson will work with product managers and specialists, platform developers, field leaders and advisors to “make the fiduciary experience more efficient, and enable advisors to spend more time with clients,” the firm says.

According to his LinkedIn profile, the executive joined Smith Barney in 1991, after spending two years at PNC as a mutual fund accountant for over two years. He went on to work on the Rep as PM Program (then called Custom Portfolio) at Smith Barney and later the Rep as Advisor Program (then called Morgan Stanley Advisory).

Swanson’s other roles at Morgan Stanley include serving as the national head of Strategic Partnering (between advisors in official teams), Advisor Teaming, lateral advisor recruiting and client prospect management; COO for the Western Division; and director of Strategic Investment Initiatives of the firm’s Consulting Group.

— Check out Morgan Stanley Moves (Again) to Streamline Wealth Group on ThinkAdvisor.