A unit of MetLife Inc. is launching a major television advertising campaign that will highlight the idea of establishing predictability in retirement.
The unit, Brighthouse Financial, has adopted a green and teal logo.
MetLife, which is based in New York, has started the process of turning Brighthouse Financial into a separate company with headquarters in Charlotte, North Carolina.
The producers of the TV commercials put elements of the logo in a variety of settings.
At press time, Brighthouse Financial had posted one of the commercials on YouTube. In that commercial, green and teal bars from the logo float in a forest, over an urban plaza, on a beach, and on a window ledge overlooking a big city. A narrator talks about the need for viewers to insure what they’ve earned and make make what they’ve earned last.