It used to be, when consumers became frustrated with a business or service, their limited options included complaining to management or contacting the local Better Business Bureau.

Today’s business professionals may have good reason to wax nostalgic for those low-tech solutions to customer complaints as the digital age has provided each of us with the power to fire off a potentially business-killing social media comment or online review just as fast as we can tap or type.

Related: How to handle negative online reviews

In the same vein, once businesspeople (including agents and advisors) make peace with the power of online reviews, they can turn them into a powerful tool or lead generation and growth.

Continue on to the next page to check out an infographic from WebsiteBuilder.org that illustrates the far-reaching impact of online customer reviews along with who reads them and where people look for reliable opinions from fellow consumers.

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Here is a new infographic from WebBuilder.com that illustrates the far-reaching impact of online customer reviews, who reads them, and where they look for reliable opinions from their fellow consumers.