Your greatest asset today is not your product, service or company. It's original ideas paired with action. (Photo: iStock)

The finance thought leader Robert Kiyosaki writes:

“We are at the end of the Industrial Age and the beginning of the Information Age. The people who are living in the Industrial Age are getting their butts kicked, and people who are thinking Information Age are winning. That’s the challenge.”

We indeed live in one of the most exciting times in history. This is a time of change, new ideas and fresh opportunities.

But only if you are willing to embrace it.

For most of the 20th century, only people with high status or managed corporations controlled not just tangible resources, but more importantly, knowledge capital.

Workers in the Industrial Age were taught what and how to think. Processes and systems were created to do more in less time. And it worked.

As a result, for many years, efficiency took precedence over strength.

That may be effective for the system, but it creates a great deal of individual waste.

Today, processes, systems and knowledge is still relevant. But in the Information Age, or more precisely, the knowledge age, you need more than smarts. You need to do something with your knowledge that in some way creates new knowledge.

So how does this apply to you? It means that your passion, ideas, experiences, creativity and personality all matter to the success of your business.  

The Information Age provides an opportunity to introduce creative solutions to problems, attract others interested in your message, build authority, and enhance relationships.

Never has there been a better time to transfer your thoughts and ideas to those people and businesses that need your help. 

You must realize that in the Information Age, your greatest asset is not your product, service or company. Your greatest asset is, in fact, your ideas coupled with action. Ideas that cause momentum, solve problems and introduce a new way of thinking for today’s real capital.

Business professionals that are willing to risk uncertainty, overcome doubts, and go against the status quo will make a lasting impression.

So spend time each day learning, thinking and creating. Don’t hold yourself back, because, as Albert Einstein said: “Imagination is more important than knowledge.”

Sign up for The Lead and get a new tip in your inbox every day! More tips:

We’re on Facebook, are you?