The average eHealth individual deductible is 1 percent lower this year than it was a year ago. (Image: Thinkstock)

A major private Web-based health insurance broker say its own customers are paying 22 percent more individual major medical insurance coverage this year, and 23 percent more for family coverage.

The company, eHealth Inc., says consumers who buy individual coverage through its eHealthInsurance.com website are paying an average of $393 per month for 2017 coverage, up from $321 per month for 2016 coverage. The average deductible has fallen 1 percent, to $4,328. 

Related: Web broker’s group health clients pay $286 per enrollee

The average 2017 premium for purchasers of family coverage is $1,021, up from an average premium of $833 for 2016 family coverage.

The average eHealth family customer deductible has increased 5 percent, to $8,352.

Most eHealth individual major medical customers buy bronze plans, which cover 60 percent of the actuarial value of a standard benefits package, or silver plans, which cover 70 percent of the actuarial value of the standard benefits package.

The average 2017 premium for eHealth bronze plans is $388, and the average premium for silver plans is $428.

The new eHealth figures reflect the full retail coverage prices paid by consumers who are not using Affordable Care Act subsidies to cut the out-of-pocket cost of the coverage.

But the policies could be classified as ACA policies. Although the eHealth consumers in the data bought their coverage outside the ACA public exchange system, all of the policies purchased comply with many ACA mandates, such as the requirement that issuers issue coverage without use of personal health information in the underwriting process.

Related:

Consumers may pay 17 percent less for off-exchange health coverage

ACA exchanges hungry for off-exchange prospects

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