In London, the Insurance Industry Charitable Foundation needs industry knights to help teach shy girls from low-income families how to handle job interviews. (Photo: Thinkstock)

The Insurance Industry Charitable Foundation has recruited a volunteer force of insurance industry professionals to get 150 young children in Los Angeles excited about reading.

The Western division of the Los Angeles-based foundation is working with the people who make “Sesame Street” to offer an “Every Day is Reading and Writing Day” event Oct. 12.

The division is sending insurance agents, brokers, consultants, home-office employees and other volunteers to play literacy games with small children, help them color their ABC’s, and help them make their own books.

That’s just one of about 250 service projects the knights of the foundation are organizing in 70 communities in the United States and the United Kingdom for its annual Week of Giving Campaign, which is set to start Oct. 8.

Related: Insurance Industry News Roundup: Week of September 19, 2016

Week of Giving coordinators expect about 8,500 insurance industry professionals to participate.

Industry leaders started the foundation in 1994 to bring the entire insurance industry together to work for the common good.

“We enable competitors to work side-by-side for their communities,” the foundation says.

The foundation estimates it has contributed a total of about $25 million in grants and 218,000 hours of volunteer service since it came to life.

Some of the foundation’s divisions are still loading their Week of Giving volunteer opportunity information onto its website, but entries for some opportunities are already up.

In London, for example, the foundation has many openings for volunteers who can help job hunters find employment. One project focuses on preparing shy teenage girls from low-income families for job interviews.

In Atlantic City, New Jersey, the foundation needs volunteers who can vacuum and clean vans for a shelter that serves homeless teenagers.

Related:

Insurance industry keeps up charitable giving campaigns

Life insurers are an army of random kindness

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