"Americans are increasingly interested in the quality of their lives today, in addition to the legacies they will leave behind," New York Life Head of Brand Marketing Kari Axberg said about that company’s new “Be Good at Life” campaign. (Photo: iStock)

NAIFA announces new officials during 2016 annual meeting

The National Association of Insurance and Financial Advisors‘ representative governing body, the National Council, has elected new officers and trustees at the 2016 NAIFA Performance+Purpose conference in Las Vegas.

NAIFA’s new president is Paul R. Dougherty, LUTCF, FSS, HIA, of State Farm Insurance Companies in Hyattsville, Md. Dougherty becomes president after serving one-year terms as president-elect and secretary.

“NAIFA and our members face tremendous opportunities and challenges, which promise to make the coming year an exciting one,” Dougherty said in a press release. “From legislative and regulatory matters to advances in technology and evolution of the marketplace, NAIFA is helping members navigate a new landscape in our industry.”

Joining Dougherty on NAIFA’s Executive Committee are:

  • President-Elect Keith M. Gillies, CFP, CLU, ChFC, of Ameritas in La Place, La.;
  • Treasurer Matthew S. Tassey, CLU, ChFC, LUTCF, of Principal Financial Group in Portland, Maine; and
  • Secretary Jill M. Judd, LUTCF, FSS, of State Farm Insurance Companies in Capitola, Calif.

Visit naifa.org for a full list of the organization’s leaders including newly-selected board members.

Fresh New York Life campaign encourages consumers to “Be Good at Life”

New York Life announced today the launch of “Be Good at Life,” a new integrated brand marketing campaign to inspire people to take control of their finances, achieving the financial liberation that enables better lives. The campaign seeks to alleviate America’s crisis of underinsurance* by redefining the role life insurance plays in people’s lives, and aligning New York Life with evolving consumer attitudes about money and happiness.

“The ‘Be Good at Life’ campaign is built on shared values among New York Life and our policy owners. We are owned by our clients and we exist to always be there for them,” said New York Life Chief Communications and Marketing Officer Kelli Parsons. ”We provide expert guidance and solutions that empower people to make smart financial decisions that benefit them today and throughout their lives.  We believe that financial security is attainable and liberates you to be good at life. The new campaign communicates this with an optimistic, breakthrough approach that is especially relevant and interesting to our growing number of millennial clients.”

Insurance industry steps up for October’s annual Week of Giving

The Insurance Industry Charitable Foundation (IICF), a nonprofit organization funded by the insurance industry, is hosting its annual Week of Giving during the week of October 8-15. Ahead of this nationwide volunteer program, IICF is putting out the call for volunteers to participate in the more than 250 service projects that will be held in 70 cities across the United States.

During the Week of Giving, volunteer participants dedicate their time to serve local nonprofits through a broad range of service projects. These include volunteer events designed to assist at-risk women, children and youth, the homeless, those with disabilities, and senior citizens. Events also focus on themes including education, food, health, and disaster preparedness programs.

More than 8,500 volunteers from over 85 companies that operate in the insurance industry are expected to join IICF for this year’s Week of Giving. There is still room for plenty more volunteers to dedicate time to enrich their local communities. Volunteers can sign up at www.weekofgiving.iicf.org or by contacting the IICF office at (925) 280-8009.

New LIMRA partnership produces sales-centric program and training

LIMRA, The Hoopis Performance Network (HPN) and The American College of Financial Services have announced the formation of an educational partnership designed to benefit consumers and practitioners, as well as the financial services profession.

The agreement, effective immediately, allows individuals who have successfully completed the Trustworthy Selling course to earn credit toward The College’s highly regarded Financial Services Certified Professional (FSCP) designation.

Trustworthy Selling was developed through a unique collaboration between HPN, which specializes in financial sales and leadership training, and LIMRA, a worldwide research and development trade association for the financial services industry. The program addresses one of the profession’s most historically persistent issues: consumer trust.

“Trustworthy Selling is based on LIMRA’s broad research on consumer behavior and behavioral finance concepts,” said Kathy Reid, vice president, LIMRA Assessment and Development. “All of our studies suggest that using the tenets taught in Trustworthy Selling will significantly improve the productivity of financial professionals. We are thrilled that The American College is making it available to its students as part of the curriculum.”

IIABAZ wins 2016 Excellence in Insurance Education Award

The Independent Insurance Agents & Brokers of Arizona’s (IIABAZ) education department has received honors for their work in insurance education. IIABAZ was selected for the 2016 Excellence in Insurance Education (EIE) Diamond Award by the Independent Insurance Agents & Brokers of America (or the Big ‘I’). The ceremony was held in Chicago, Illinois on September 8, 2016. This award recognizes, “the outstanding contributions by Big ‘I’ state associations through extraordinary efforts to promote quality insurance education,” Sue Knobeloch, past Chair of the Big ‘I’ Virtual University committee and Executive Director of Association of Risk Managers Northwest in Seattle, Washington, said in a press release. “Through a variety of traditional and cutting edge educational programs, recipients of this award have proven their dedication, passion and commitment to education.”

Related:

Insurance Industry News Roundup: Week of September 12, 2016

Insurance News Roundup: Week of Aug. 22, 2016

Insurance News Roundup: Week of August 8, 2016

Insurance News Roundup: Week of July 25, 2016

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