According to LIMRA, social media is now an "essential" business tool. (Photo: iStock)

Not long ago, many professionals in the insurance and financial services industries viewed social media as an unnecessary hassle.

Today, more than 80 percent of advisors use at least one social media platform to market themselves and their business, according to a new study from LIMRA.

“The use of social media has quickly evolved into becoming an essential tool to prospect for new clients and strengthen relationships with current ones,” the organization said in a statement about a forthcoming conference in which the use of social media marketing will highlight the agenda.

The 2016 LIMRA LOMA Social Business Conference for Financial Services is scheduled for Aug. 17-19  in Boston. Conference highlights are expected to include:   

    • Opening keynote speaker Scott Stratten, president of Un-Marketing, offering a fresh perspective on how to effectively market, sell and engage that “flips traditional advice on its head.”
    • Deepanjan De, industry lead, Financial Services for Facebook discussing the economic shift to mobile and what that means for the financial services industry.
    • Stephen Arthur, director, US Financial Services, talking about “micro-moments” and their significance to the customer experience.
    • A pre-conference conversation with innovators in the start-up world to learn about what they are developing, the ways they define success and how to apply their techniques to your business.
    • LIMRA and LOMA presenting their fourth annual #SilverBowlAwards for excellence in the use of social media in financial services.

To find out more or register for the 2016 LIMRA LOMA Social Business Conference for Financial Services, visit http://www.limra.com/socialconf/.

See also:

7 social media tips for insurance pros

The power of technology in insurance

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