The three-day AHIP conference in Las Vegas includes major sessions on regulatory and marketing topics. (Photo: HIMSS)

Health insurers have organized an annual convention that looks like a software industry conference.

America’s Health Insurance Plans began its three-day AHIP Institute event today in Las Vegas.

The conference agenda includes major sessions on regulatory and marketing topics, including a look at health care system player consolidation and “How to work with the government as your largest customer.”

But many of the sessions focus on the same topics that could be on the agenda of a Healthcare Information and Management Systems Society conference.

Lynne Chou O’Keefe, a partner at Kleiner Perkins Caulfield & Byers, one of the Menlo Park, California-based venture capital firms that helped turn Silicon Valley into Silicon Valley, led a session on digital health startups that also featured James Sinclair, a managing director at New York-based Goldman Sachs.

Related: AHIP meeting: Wizards of R’s

Another session will focus on the complicated risk-adjustment process that Medicare Advantage plans and Affordable Care Act (ACA) public exchange plans are supposed to use to equalize plan enrollee health risk levels.

Many vendors are offering to help AHIP members with overall population health management, and their confusion over ACA risk management.

Jacksonville, Florida-based Analytics Partners is offering carriers help with managing the value of cancer care.

Bedford, Massachusetts-based Casenet is showing off new patient case management systems, and New York-based Wellthie is arguing that making health insurance shopping storefronts easy to use is as much about risk-management as increasing sales.

Another sign of how promising tech players think the health insurer market is: Armonk, New York-based IBM has come to the exhibition hall with a selfie both.

See also:

PwC: Why health data questions drive you crazy

Health cost fight boils over

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