You can still sell disability insurance.
Insurers may not be happy with everything about the individual and group disability insurance markets, but disability products face much less regulatory turmoil than long-term care insurance and major medical insurance products.
One sign that insurers really want your clients’ disability insurance business is their spending on consumer outreach.
Aflac Inc. (NYSE:AFL) is out there telling consumers they need to protect themselves against unexpected illnesses and injuries every chance it gets.
The industry as a whole is getting ready to help Life Happens launch the 10th annual Disability Insurance Awareness Month campaign.
Life Happens has posted its own collection of disability month resources, including high-quality videos, at https://www.lifehappens.org/industry-resources/agent/awareness-campaigns/disability-insurance-awareness-month/introduction/
There are also plenty of other disability-related videos out there.
Of course, if you do want to use any of these videos in client communications, it’s important to talk about your plans with any insurers or insurance distributors you work with, your state insurance marketing rule compliance advisor, and your Health Insurance Portability and Accountability Act (HIPAA) privacy compliance advisor.
If you simply want to use these videos get yourself ready to put more energy into protecting your clients, your friends and your loved ones against the risk of disability, read on.
1. A DIAM message from Captain Indestructible!
Life Happens produced this genuinely funny DIAM video for its 2009 awareness month campaign.
The actor who plays the lead character will make you want to leap over tall buildings and stop speeding trains to protect your clients’ paychecks.
2. A DI Coach explains how to use DIAM to reach your clients in more sober terms.
This video is an example of how a disability insurance brokerage firm, Pacific Advisors, is telling agents to use the awareness month campaign to ramp up their own income protection sales.
The firm combines bare-bones images (through some of the video: a coffee cup) with clear, straightforward commentary from Chris Carlson, The DI Coach, to brief agents on campaign use basics.
3. Assurity Life shows what having disability insurance meant to Cindy and Matt Wrenn
She was 28 when a blood vessel in her brain started to bleed.
Having disability insurance meant they could close on the house they were buying.
4. Steve Savant gives agents who are new to disability insurance, but weren’t born yesterday, a briefing on how the market works.
In this segment, Tim Kukesia of Ash Brokerage goes into topics such as policy design and underwriting basics.
This video features one of those newfangled time-saving devices: a written transcript.
5. A job coach explains what people with visual impairments need to know about looking for work.
What if you have an individual disability client who files a claim, or an employee in a group plan you’ve placed files a claim?
Some may have little hope of ever returning to work, but some may have a shot at it. YouTube has a number of videos produced by people with disabilities for people with disabilities who want to work. Here’s an example of a video produced by people who are blind and aimed at people who are blind.
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