A report by Swiss research company MyPrivateBanking Research found that leading fund managers’ websites, both desktop and mobile versions, are not well optimized for users.
“Many of the evaluated websites are not able to satisfy even basic requirements with regard to an innovative and interactive digital experience,” Rosalia Engchuan, analyst at MyPrivateBanking Research, said in a statement. “The evaluated desktop websites ranged from average to alarmingly weak. The analyzed mobile websites perform, on average, even worse.”
The firm analyzed desktop and mobile versions of the websites for 15 global fund managers based on the user experience, navigation and structure they offered individual clients; content; and interactivity, integration and social media.
The overall winner for both desktop and mobile sites was TIAA-CREF, with a score of 84 out of 100. Fidelity and Franklin Templeton tied at 77.
TIAA-CREF had a superior desktop site at 71, while Franklin Templeton and PIMCO came out on top for mobile sites with just 16 points.
The majority of fund managers’ desktop websites offered no interactive tools to help clients process complex fund information. The average score for desktop sites was just 67%.