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Practice Management > Marketing and Communications > Social Media

Hearsay Social Rolls Out Compliance-Friendly Text Messaging Tool

By Emily Zulz

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Research shows that 90% of text messages are read within three minutes of delivery, which shows how powerful texting is as a communication tool.

While compliance responsibilities have often inhibited advisors from using this mode of communicating, a new compliance-enabled text messaging solution from Hearsay Social will allow advisors to engage with customers and prospects for business purposes using their current mobile device.

Available for iPhone and Android, Hearsay Messages will let advisors send and receive texts through the app, set appointments and send reminder messages.

Hearsay Messages will join Hearsay’s three other digital channels on a single dashboard – the Predictive Omnichannel Suite.

“In less than a year, our platform will have grown from a single social business application to a full Predictive Omnichannel Suite with four powerful solutions: Hearsay Social, Hearsay Sites, Hearsay Mail, and the latest addition, Hearsay Messages,” said Clara Shih, Hearsay Social CEO and founder, in a statement.

According to Hearsay, its Predictive Omnichannel Suite is the first integrated, multi-channel sales and marketing technology that will allow advisors to engage with their audiences through advisor websites, email campaigns and social networks, including Facebook, Twitter, LinkedIn and Google+.

“Today’s firms and advisors must adapt to serving an increasingly ‘omnichannel’ customer while addressing the productivity pressure from robo-advice options, direct-to-consumer sites and regulatory change,” said Shih, in a statement. “At Hearsay Social, we have made it our mission to help firms and advisors make the transition to ‘omnichannel.’”

Hearsay Messages

To address the compliance requirements for advisor business texting, firms will be able to control outbound messages by the type of content, such as hyperlinks, photos or lexicon-based text alerts.

Firms will be able to flag risks and prevent potentially inappropriate communication between advisors and clients.

Hearsay Messages will also allow compliance teams to directly reach advisors when they need to send a time-sensitive message.

“They will be able to supervise field communications and notify advisors of policy infractions via a quick text,” according to Hearsay Social.

Omnichannel

“[C]ompanies with strong omnichannel customer engagement retain 89% of customers compared with 33% for companies with weak omnichannel strategies, according to an Aberdeen Group report,” Hearsay Social says.

In addition to the suite’s four digital channels, the suite includes a “Predictive Content Library.” This library recommends preapproved, compliant content based on client interests and interactions for advisors to share on social media, their own mobile-optimized websites and via one-to-one emails.

Hearsay Social says the Predictive Omnichannel Suite will make it easier to enforce compliance policies – by giving compliance teams a single, unified view of advisor activity across social media, advisor websites, email and text messaging.

Through its Universal Supervision dashboard, supervisors will be able to monitor and review advisor activity across all four channels.

The omnichannel offering also provides insights into what channels are most used by their advisors, as well as what content performs the best with customers and prospects.

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