When GuideStone Financial Resources opened its funds to advisors and the general public last year it might have surprised some that investors were attracted to the 32 mutual funds GuideStone operates simply because of their track records, not their Christian foundation.

Ron Duggard, GuideStone CIO, says in this video interview that screening investments to exclude companies publicly known to trade in alcohol, tobacco, pornography and abortion is not different than other screens used by fund managers. “Everyone screens” in some way, Duggan says, noting that no one invests in every company.

GuideStone, which started in 1921 as a way to help ministers and churches invest, has $10.5 billion in assets under management and, Duggan notes, it won a general Lipper Fund award.