If cold calling is part of your sales strategy, these tips will help you achieve the best results possible:
1. Keep it new
Keep adding new telephone numbers to your list. You do not want to keep calling the same numbers over and over. You want to keep adding new numbers, so that you’re calling a mixture of new and older leads.
2. Don’t overdo it
What Your Peers Are Reading
If you keep reaching a secretary or assistant, do not call that lead more than three times in one day. This is one reason to keep adding new names to your list. If you keep reaching voicemail, however, you can call as often as you wish.