Oh yes, we went there. We decided to round up some of the best logos for life and health insurance marketing agencies.

Though we have no formal design training, we dared to pick a few of our favorites. What were the requirements to make our list? Very technical stuff, such as innovative fonts, simple lines, modern styling and eye-catching colors.

All whimsy aside, we really wanted to see what was out there, what’s trending, and what inspires marketing confidence  — you know, that first impression you have of a company after visiting their website or looking at their marketing materials. After all, branding can make you or break you. Remember that your logo is your presentation card to the world.

Read on for our very technical and calibrated results.

ar

7. Agency Revolution or AR

What caught our eye about Agency Revolution’s logo was the intense red color and the simple font they used. It’s streamlined, and it works. Their website reflects the same simplicity, which helps to drive the message across: no fuss, just straight to the point. Their logo ties in with their mission, which is to “help insurance agencies create meaningful relationships with their customers and marketplace.” They are based out of Bend, Oregon.

neilson

6. Neilson Marketing Services

Disclaimer: While Neilson Marketing Services’ company logo isn’t out-of-this-world (it’s the stacked text you see above left), their Google Plus company page brand image really catches the eye. It’s a social media tree that integrates their logo, perfectly capturing the purpose and spirit of social networking.  

The company specializes in telemarketing, internet marketing and telemedicine for the insurance industry and is located in California.

twi

5. The Weinstein Organization aka TWO

Based in Chicago, Ill., The Weinstein Organization specializes in direct and digital marketing and made materials for AMA Insurance agency, which specializes in different types of insurance and financial advice for doctors.

Their logo is clever and unique: TWO is the acronym of the agency, and their use of an eye-catching font and color is fresh and energetic. It also looks like an artist’s rendering of a city skyline.

4. Value Group Direct or VGD

Acronyms, as you may be aware, are all the rage these days. Why? Well, for starters, they’re short — easy to text or tweet. Second, they lend a sort of insider’s caché. If you know what they mean, you’re part of a certain circle. And even though they don’t quite work outside of those circles (try explaining what CMS stands for to a person who doesn’t know anything about health insurance), they’re still an effective way to make your company name shorter and easier to remember.

Hailing from Paoli, Pa., VGD is a financial, life and health insurance marketing agency, with clients such as The Hartford and Mutual of Omaha.

Their logo uses an interesting mix of colors, in which vibrant red stands out. It is simple, modern and direct, just like their name.

3. SKM Group

Spanning different industries, with clients like Liberty Mutual, this New York-based marketing agency’s logo looks tranquil and spa-like. In a sea of corporate red and blue, it stands out for the soothing statement it sends. But don’t be fooled: that little flower is very hardworking. In fact, it can transform to become a compass, gears, or a planet, as the website’s animation shows. All of this sends a powerful, cohesive message: SKM Group is versatile and embraces change.

2. Lawrence & Schiller 5280

What’s in that footprint? Look closely and you’ll see a few elements from this clever marketing company based in Sioux Falls, S.D. that has been around since the late 1970s. Why 5280? Because there are 5,280 feet in a mile and that aligns with their promise to go the extra mile for their clients. Lawrence & Schiller has created cohesive marketing campaigns for banks and health care providers, as well as the health care marketplace Dakotacare.

1. Quantum

Talk about colorful and fun! Quantum’s logo is a play on the color wheel, which also forms a “Q.” (Can you spot it?) Genius! This full-service marketing agency and technology consultant based in Morton Grove, Ill. helps financial advisors find their own voice and identity, and integrate their digital services.

Did we miss your logo or one of your favorites in the industry? Send them via email to: lgil@alm.com.

See also:

11 life insurance logos we like

12 health insurance logos we like

10 prospecting strategies that work