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February 19, 2015 at 08:05 AM
Hearsay Social launched Thursday a “Predictive Social Suite” for advisors to help them not only stay connected with clients over various social media channels but to ensure they can better serve clients’ and prospective clients’ needs by monitoring their social media and online behavior “signals.”
“With nearly 2 billion people on social media and over 3 billion people on the Internet accessing and sharing information today, people are also broadcasting and sharing ‘life events’ such as engagements, births, marriages and home purchases across those channels,” says Gary Liu, Hearsay’s VP of marketing.
The Predictive Social Suite provides advisors “with notifications based on these ‘signals’ and the information shared by their customer connections and activities across social media and other digital channels including an advisor website.”
Liu explains that by analyzing these cross-channel signals, “advisors can reach out to those specific individuals at the right time with the right message while maintaining compliance with corporate policy and regulations,” enabling advisors to provide “better, personalized service to their clients and prospective clients while deepening those relationships.”
(Several Hearsay staffers and CEO Clara Shih have contributed to ThinkAdvisor.)
The suite is built on the Hearsay Enterprise Platform “that enables advisors to ‘hear’ and ‘say’ from a centralized advisor dashboard,” Liu explains.
“The ‘hear’ component provides advisors cross-channel signals and notifications based on a client’s activities across social networks, an advisor’s website and other interactive digital channels, thereby providing deeper insights to best serve that client,” he says.
“The ‘say’ component allows advisors to share and publish timely and relevant content from the Hearsay Content Library across those same channels to reach their local audience and stay top of mind.”
Hearsay says that at the “forefront” of the Social Suite is Hearsay Sites, a responsive, mobile-first website solution for advisors and agents, which allows them “to easily post tailored content to their websites in real time from the same unified Hearsay Social dashboard they currently use to manage social media engagement.”
