Enroll America, a public exchange marketing support group, says it has signed 10,000 volunteers for the 2015 open enrollment period campaign and hopes to mobilize 2,000 certified application counselors (CACs).
The group has 200 staff members in 11 states. They focus mainly on increasing Patient Protection and Affordable Care Act (PPACA) exchange use in the states in which the U.S. Department of Health and Human Services (HHS) runs the exchange.
For the 2014 open enrollment period, Enroll America helped organize a team of about 30,000 volunteers.
The 2015 qualified health plan (QHP) open enrollment period is set to start Nov. 15 and end Feb. 15.
Enroll America leaders say they saw last year how important in-person contact was to helping consumers enroll in coverage. Exchange users who were African-American or Latino were 43 percent more likely than other users to seek in-person help, and people who had in-person help were about as twice as likely to get coverage as people who tried to enroll by themselves online, according to survey data.
This year, the group says, local in-person assister groups will train assisters to provide enrollment assistance. Enroll America will talk about how to reach consumers, and how to organize enrollment events and other events. Enroll America also will provide marketing materials and logistical support, the group says.
In Ohio, for example, the group is working with Health Care Action Now and Southeast Inc.
In Florida, Enroll America is working with the Health Council of South Florida.
See also: Florida loves exchange plans