This week we are speaking with Gustav and Dr. Eric Hoyer, brothers who have created a startup named after the ancient Roman physician Galen of Pergamon. Despite the ancient origins of its name, Galen is a state-of-the-art startup organization whose goal is to empower individual consumers to find quality medical care within certain pricing restraints.

I invited Gustav and Eric to talk about the shift in the delivery of healthcare (progressively less personal and compassionate), and how their model facilitates providers in granting substantial discounts to patients. We also discuss how advisors can have the “price conversation” with clients on a more granular level and how that can change plan costs and member satisfaction. 

Check back here every Tuesday, or subscribe to ShiftShapers at iTunes so you automatically receive all of the amazing upcoming episodes. You can also register for special events and be notified of upcoming interviews at www.shiftshapersonline.com.