Creating an LTCI promotional video is just the start. Finding viewers is another big job.

If you think online video viewing is relegated to cat lovers, you are missing the greatest opportunity to build loyal online followers and generate new leads and business,

Every day, more Americans are signing in online to watch videos and changing the landscape of everything from television to conferences. Indeed, we found that twice as many people viewed sessions of a recent long-term care insurance (LTCI) summit event streamed live online as were in attendance at the actual event.

Once you create a video program, you obviously want to maximize the number of people who will be viewing it. With that in mind, here are four tools you can use to promote and build the visibility of your LTCI video.

  1. Google URL Shortener: The first step is creating a shortened Web address and, while a number of online tools exist, I recommend Google URL Shortener. While Google will never admit to favoring its own systems, I believe using Google’s tool will be advantageous if Google’s “search engine optimization” (SEO) visibility is of value to you. 
  2. LinkedIn: Promote your video and the link with a promotion on LinkedIn — a networking system aimed squarely at people in the business community. If you belong to LinkedIn discussion groups, be sure to post the video there as a promotion. Explain what the viewer can expect to gain by watching the video.
  3. Facebook: That’s a natural. Just mention the video and post a link.
  4. Twitter: You would be surprised how many people Twitter now reaches and how it can effectively extend your visibility. Here’s where the shortened Web address will be essential, because of Twitter’s 140-character limit on post length.

See also: Getting the most out of your social-media content