In October 2011, Summit Professional Networks merged four leading industry websites to create the ultimate online resource for independent life and health insurance advisors. LifeHealthPro.com was an industry first, designed to deliver breaking news, commentary from trusted thought leaders and original investigative features in a single, streamlined digital package.
It was a success on no small scale. In the less than three years since its launch, LifeHealthPro has nearly tripled its audience, brought home a number of awards for editorial excellence and been privileged to lead the type of dialogue that is not only directing the future of our industry, but the future of our nation. Issues like the mental health care crisis in America, the fate of health care reform, and the financial demands bred by the largest wave of retirees our country has ever seen have been pursued by our writers and editors with extraordinary zeal and intuition.
These are the issues that you, our readers, deal with every day. Weekly, we hear success stories from advisors that are making a tremendous difference in the lives of their clients. We hear of financial futures that are transformed, life insurance coverage that is secured against great odds, and disability policies that prevent physical hardships from becoming fiscal hardships, too.
Beginning today, a redesigned LifeHealthPro.com will better equip you to succeed in this important work. Whether you access articles from a desktop, mobile or tablet device, our shiny new platform delivers an identical user experience, allowing you to quickly and easily find content on the topics that shape your practice. The fresh look and feel delivers the very best in modern Web design, and it strengthens the good old-fashioned journalism that has always been central to our mission as a B2B website. In the coming months, LifeHealthPro will continue to feature the unique brand of enterprise reporting that it was founded upon, and will also offer more data-driven content and an enhanced online library of reference articles on key industry topics like retirement income planning, Social Security benefits and health care reform. In addition, tools like the Advisor’s Guide — the insurance industry’s ultimate resource for hundreds of companies, products, solutions and services — can now be accessed from a mobile or tablet device, in addition to any desktop machine.
These enhancements are designed to meet the needs of an audience and an industry that is changing at a rapid pace. Efficient response time has increasingly become the standard by which all companies are judged, whether you are in the business of publishing or that of selling and marketing insurance products. It’s an incredible opportunity, this ability to communicate instantly across multiple platforms. As advisors and insurers alike set out to deliver client solutions that are more creative, more holistic and more in demand than ever before, we believe this better, brighter website will make the job easier.
One final note: The new LifeHealthPro is intended to be an interactive online forum, a salon of sorts where the industry’s best minds can come together to debate the issues that are of critical importance to your business and the clients you serve. To do this, your voices must be heard. Comment on these stories; share them on social media and within your local network of influencers; send feedback directly to myself or one of our others editors if there’s an issue you believe we should explore further. To represent the industry well, we need you. And your peers need you, too. Nothing inspires excellence so much as hearing from others on the front lines who are asking difficult questions and accomplishing great things.
We look forward to conversing with you, and to continuing to achieve excellence in the weeks and months to come.